Words by Kathleene Capararo
CR8 has had experience making custom sublimated sportswear for years. But with local sports and corporate clients coming to us with more and more requests for these products, we saw an opportunity to make the process of creating these uniforms more interactive and creative. In a nutshell, we wanted to put 3D design capabilities in the hands of our customers, to help them get their perfect product.
Working with an international team, we began to create an interactive library of designs on a range of over 45 products when the site launched in early 2019. Designs have since been added seasonally, to keep up with trends, as well as to cater to the specific needs of select clients.
The immediacy of seeing a design on a 3D model, also extends to the check-out function, which customers can use to begin to process their products immediately. The first step of this process involves having designs double-checked by our in-house design team. Often this is to ensure that logos are of the highest possible quality, and elements like numbers are aligned correctly. Some customers also prefer to use Design Your Own to create an example which they then bring to the CR8 team to customize even further, with certain typefaces and PMS colors.
After the design has been signed off on, CR8’s production team then begins the process of having plain white fabric turned into vibrant sublimated garments. This process can take anywhere from 4 to 6 weeks from start to finish.
Design Your Own users, who range from football academies, summer sports teams, football clubs and various corporate clients, and our CR8 staff have so far enjoyed seeing these one-off products come to life. We can’t wait to show you even more exciting and unique custom products in 2020, so stay tuned!
Design Your Own custom teamwear here.