Close
You have no items in your shopping cart.
Search
Back to All Blog Posts

How to set Promotional Goals (that get results!) 💭

 

Words by Kathleene Capararo  

 

The main goal of any promotion is to stimulate action. This could mean paying for a product or service, but this action could also be as simple as liking a company’s social media post.

Most businesses want to persuade customers to participate in a range of actions like these on a daily basis. The first step to doing so is identifying your promotional goals. In this post we outline how to narrow down these goals and achieve them by selecting the right merchandise for the job.

 

 

What are the main kinds of promotional goals?*

 

Information –

Usually when your product or service is new or just starting. Let people know details about your service, prices, location, etc.

 

Awareness –

Your product or service is already on the market, but you want to be seen by more people. This is most done most effectively by utilising a number media channels.

 

Identifying Customers –

This is also often achieved by using a media mix, but in this case, you’ll want to point your customers toward your website and/or encourage them to sign up with their email.

 

Interaction with your product –

Getting new customers to use your product can be used when your product is new or already exists.

 

Increasing use of your product –

Enticing customers to use your product or service more regularly may involve offering some kind of reward system for frequent use.

 

Loyalty –

Brag a little! Remind consumers why your product or service is the best.

 

Education –

Most often used for services, this involves actually teaching the customer how to interact with the processes in your service.

 



Which promotional goals are right for me?

 

If you have a NEW product or service:

  • Information
  • Identifying Customers
  • Interaction with your product
  • Education

 If you have an EXISTING or established product or service: 

  • Awareness
  • Identifying Customers
  • Interaction with your product
  • Increasing use of your product
  • Loyalty

 

How can merchandise achieve these goals?

Information –

Choose merch like t-shirts and tote bags that have room for a little more information. Keep your message succinct, punchy and graphic. Screen-printing is usually the most cost-effective method of decoration.

 

Awareness –

Choose merchandise that people will use regularly while on the go. Caps and umbrellas have room for your logo and will allow it to be recognised by consumer. Even better if your logo creates an obvious association with your product (e.g. a tap for a plumbing business)

 

Identifying Customers – 

This works best on any merch that can fit website address. Pens, magnets, notebooks, calendars and mouse pads all work well because they’re often seen every day by people working at their desks.

 

Interaction with your product – 

This is an opportunity to invest in trendier and more fashion-forward merchandise that gets people talking. The association of your brand with an aspiration lifestyle is a great way for users to integrate your brand into their personal one.

 

Increasing use of your product – 

Small give-aways, like reusable coffee cups, reusable food wraps, stubby holders and bags can be used to reward frequent customers, or those who spend a certain amount. They also promote your product!

 

Loyalty – 

There are two ways to do this – keep it classy with glass drink bottles and reusable coffee cups, or embrace kitsch with bumper stickers, mugs and fun t-shirts. The benefit of having these ironic products is that because they’re not technically stylish, they’re never out of style either.

 

Education – 

Like an ‘Information’ goal, products that have a bit of room for decoration are the best for this. Mouse pads work well to showcase large amounts of information accessible. Rulers, memo pads and posters can also outline processes concisely.

 

 

 

Often, we see people create merchandise for the sake of it. This is not ineffective, but with a bit of strategy you can harness the power of promotional merchandise to not only reach more potential customers, but those who are most likely to purchase your products and services.

 

*Taken from Introduction to Business, Distributing and Promotion Products and Services: 106. Promotion Strategy

Comments
Write a Comment Close Comment Form
8/27/2020 3:14 AM
Keflex And Swollen Nipples  HalDaxia [url=https://biracialism.com/]order cialis[/url] ovataHeptest Amoxicillin Taste Better  Floack <a href=https://biracialism.com/#>Cialis</a> shitooffeset Viagra Generika Ohne Kreditkarte